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ORANGE — Show Hello!
ORANGE — Show Hello! is a large-scale architectural projection mapping created by Paris-based creative studio Superbien for ORANGE Telecom’s Show Hello! product launch event in 2016. Art direction by Tarik Benlarbi.
Superbien designed a visual narrative that transformed the event’s architectural space into a kinetic theatre of light, geometry, and vivid colour — reflecting ORANGE’s brand identity while creating a spectacle that transcended conventional event production.
The French studio has established itself as one of Europe’s leading creative agencies for immersive and projection-based experiences, working with major brands and cultural institutions on projects that consistently push the scale and ambition of what projection art can achieve in a commercial context.
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