XiteLabs

XiteLabs are a Los Angeles-based studio at the forefront of Extended Reality production for live music and entertainment. Their expertise in Unreal Engine as a live performance tool — bringing a real-time game engine’s visual capabilities into the concert and broadcast environment — has made them one of the defining practices of the current era in visual production.

Their work with Sofi Tukker at Coachella demonstrated what XR concert production looks like at its most successful: performers existing within fully realised digital environments that respond to the music and look, on screen, like impossible physical reality. The audience in the venue sees a physical stage; the broadcast audience sees a world.

XiteLabs work across music, advertising, and broadcast entertainment, developing proprietary tools and workflows for virtual stage design that their collaborators use long after individual productions are complete. Their role is partly production house and partly research and development lab — advancing the tools that the entire industry eventually adopts.

In 2026, XiteLabs are one of the essential studios for any major artist seeking to integrate XR into their live or broadcast visual identity.